iVanity is a jewellery brand that needed a professional online shop but did not want to be tied to the ongoing costs and limitations of a platform like Shopify. They wanted full ownership of their store with the flexibility to grow it on their own terms.
We designed and built a completely custom e-commerce platform using hand-written code. The shop includes full product management, category browsing, a smooth checkout flow and secure payment processing through Stripe. The experience mirrors what customers expect from a major e-commerce platform but without the monthly subscription or transaction fees that eat into margins.
The admin side gives the iVanity team full control over inventory, product listings, pricing and imagery. They can add new pieces, update descriptions and manage orders without needing any technical knowledge or external support.
The result is a clean, fast, fully owned online store that puts iVanity in complete control of their brand and their revenue, with no platform lock-in and no recurring fees beyond hosting.
