Hidden Beauty in Colchester were using a poorly optimised website from a provider who charged a high fee and did not give them real ownership of their online presence. They wanted more control, better performance and a fairer ongoing cost.
We rebuilt the website from the ground up for a fraction of what they had been paying. The new design is fast, clear and aligned with their brand, with treatment information, prices and calls to action laid out in a way that makes sense to clients on mobile and desktop.
As part of the project we integrated their Google Business Profile so reviews and local search signals feed directly into the site experience. We also ran a focused ninety day SEO campaign which led to a sharp increase in traffic, bookings and Google reviews, and helped them reach and hold a page one position for key Colchester aesthetics searches.
Behind the scenes we built a CMS that uses Google OAuth for secure access. The team can add and update treatments, adjust pricing, publish blog posts and manage course information without needing a developer, which keeps the site current as the business grows.
