Carlson Gracie UK already had a strong online presence and an authoritative domain, but their website had become dated and hard to manage. We rebuilt the site with a modern, mobile-first design that reflects the heritage and reputation of the team.
As part of the rebuild we introduced a fully managed shop so they can sell their own branded gear directly through the site. Within the first month the new store had already processed its first orders, and organic traffic has continued to grow since launch.
Behind the scenes we created a Carlson Gracie network in SQL that links all affiliated gyms, their individual websites and key stats. Students can now quickly find their nearest Carlson Gracie academy, while affiliate gyms benefit from the backlinks and authority of the main domain.
This centralised network and refreshed platform has helped open the door to further personal projects for the gym owner and additional Carlson Gracie gyms across the UK and the Middle East.
